Ask Gucci what mattered when it came time to put her stamp on a cosmetics line, and she'll tell you that ease is what first came to mind. With three kids, two dogs, and two jobs—one as an editorial makeup artist and another as the founder of Westman Atelier— she often finds herself zipping from set locations to school events, product development sessions to red carpet preps for actresses like Anne Hathaway and Jennifer Aniston.
That means a streamlined edit of on-the-go essentials is key—along with a spontaneous technique and products you virtually can't mess up. Her beauty adventures, which are hashtagged #makeupinmotion on Instagram, aren't meant to be taken too seriously, but there is a reality to how Gucci’s foolproof, blendable makeup sticks were born. "I'm always doing a little touch up in the elevator, in the back of the cab, on the street, on the airplane before landing," she says of her in-transit beauty routine.
And then there are the weekends. On a recent sunny afternoon near her home upstate in Bedford, New York, Gucci hops in the family Gator and hits the country backroads with her Super Loaded tinted highlighter compact. A sweep of the multi-tasking bronze-y cream along the cheekbones and across the brow functions as instant wakeup-makeup—helpful whether you’re headed to a July 4th barbecue this holiday weekend or, in Gucci’s case, recovering from a 3am showdown with a not-at-all sleepy toddler (we love you Petal!).
Watch Gucci swirl the build-able sunny pigment directly onto her cheek and lids using her Blender Brush for a quick flush of color. Think less time spent getting ready, more time for friends and fireworks.