New!
eye want you
mascara
The endlessly buildable mascara — now in a petite, travel-ready size.
Shop by Edit
Westman IRL

Tips & Tricks From Our Founder

Makeup Tutorials
Levi's and a Red Lip! The Date Night Staples
Here’s how I get ready in a flash for dinner in Palm Beach with David.

Makeup Tutorials
Levi's and a Red Lip! The Date Night Staples
Here’s how I get ready in a flash for dinner in Palm Beach with David.

Makeup Tutorials
How Gucci Sculpts Her Cheeks in 30 Seconds
Sometimes the simplest tricks have the biggest impact—like Gucci’s on-set method for adding face-lifting dimension and warmth using one cheek product.

Makeup Tutorials
Nicole Kidman Brings Babygirl Glam to the Golden Globes

Makeup Tutorials
How a Top Facialist Preps Her Skin for the Day
Crystal Greene’s face-sculpting massage is coveted by NYC supermodels, stylists, and actresses. Here, she shares her own everyday skin ritual—including the serum-foundation duo that's her first step.

Makeup Tutorials
The Little Eyeliner Trick That Lift Lids
Gamechanger alert! Gucci’s got a method for the rich brown eyeliner look of dreams.