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Coming Clean
How to Recycle Makeup Empties with Pact
Just in time for Earth Day, here is our step-by-step guide on responsibly sending back your finished beauty products.
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Gucci Daily
My 5-Minute Wake Up Makeup
Fast, easy, effective. Gucci shares all her morning essentials that has her ready in 5 minutes or less.
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Wake Up With Westman
Wake Up with Ballet Star Unity Phelan
New York City Ballet's rising star takes us inside a day of rehearsals. Here's how she Wakes Up with Westman—from the highlight stick that’s Swan Lake-ready to the Baby Cheeks blush behind the divine flush.
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The System
Inside This Style Editor's 7-Week Skin Diary
12 potent actives, 7 weeks, 1 skincare enthusiast. Watch what happens when L.A. style editor Marlien Rentmeester adds Skin Activator serum to her beauty routine.
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Makeup Tutorials
3 Ways to Wake Up Your Eyes for Spring
"When the sun comes out, I love to play around with sheer bronze, cool brown, or glimmering gold tones—and the versatility of a great kohl black pencil."
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Gucci Daily
Ask Gucci
Today's question: How do I use Skin Activator serum in my daily routine?
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Makeup Tutorials
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5 Steps to Radiant "No-Makeup" Makeup
Watch how Essence preps her canvas for an effortlessly fresh makeup look using the NEW Skin Activator.
Gucci Daily
Say Hello to Skin Activator—Our First-Ever Face Serum!
12 potent skincare actives. 5 years in the making. 1 patented delivery system. Gucci shares the journey behind our new intensive hydrating, firming, & calming serum—inspired by her decades on set as an editorial makeup artist.
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Behind the Covers
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The Bold Lip Tied to Cate Blanchett’s First Oscar Win
In today's Behind the Covers, Gucci takes us inside the Vogue cover that captured Cate Blanchett’s Academy Award-winning performance in The Aviator.
Makeup Tutorials
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How Gucci Does TikTok's "Underpainting" Trend
The result is an ultra-fresh, glowing-from-within skin look that's better than a 30-day detox.
The System
11 Spring Essentials on My Shopping List
"Here's what's on my spring wishlist, from a little champagne stick that packs a big glow to self-care treats and the most flattering jeans." xx Gucci
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