When Gucci was playing around with the sheer, tinted shades in Les Nudes—the new Lip Suede palette launching today exclusively on Westman-Atelier.com—she was on a clean beauty mission. "The perfect nude is hard to create," she reflects. "It's not gray, it's not yellow, it has a tiny bit of a pinkish undertone. It doesn't make your lips disappear, it doesn't make you look dead. It makes your skin come alive."
Two years spent experimenting with precise pigments ratios and skin-nourishing actives finally yielded her goal: four sheer lip colors that can be worn alone or custom mixed to create an ultra-flattering nude that's uniquely tailored to any skin tone. There's Warm Rose, which Gucci calls her "everyday go-to" for bringing out rosiness, and Mulled Wine, a refined deeper version of a natural lip tone. On the cooler end of the spectrum, Peony is a soft nude pink that makes lips fuller, while Café Crème is "the really beautiful 60s mod beige" that inspired the exact shade of Lip Suede's striking lacquered compact.
Infused with avocado oil for nourishment, jojoba oil for hydration, and biomimetic peptides to boost volume, "it's super versatile, super hydrating, and 97% natural, with plant waxes that replace the need for petrolatum," she says. The result is a lineup of shades that "meld to your natural lip color and provide the most juicy finish," she says. "Great for Zooms, great for a pick-me-up, great for going out. It's basically the most wearable nude palette you'll ever meet." Summer Fridays, here you come.