"Lip balm is my everyday essential, especially when the weather is cold or I'm spending a lot of time indoors with dry air. I gravitate toward clear, colorless formulas and avoid anything sticky or tacky. I also prefer balms that feel comfortable and soft on lips, and that I can layer over our Lip Suede shades to amp up the sheen or just wear alone.

As a makeup artist, my biggest criteria is a formula that actually hydrates and soaks in, rather than just sitting on top of the lips like a barrier. For that same reason, exfoliating your lips gently with a warm textured cloth before applying balm is essential to helping it penetrate, and being consistent about reapplying. Here are six of my all-time favorites, which I love to wear alone or with a swipe of Lit Up Highlight on top for a subtle boost. Each is perfect in its own way, depending on what I need on a certain day." xx Gucci

Vertly CBD Infused Lip Balm:

"This lip butter glides on so smoothly and gives you a little sense of calm. I like that it's rich in natural fatty acids and phytonutrients."


Macrene Actives High Performance Lip Filler:

"Hylauronic acid, peptides, and clean actives in a weightless formula that helps to diffuse any fine lines—plus, I love its fresh scent."

Egyptian Magic All-Purpose Cream:

"My forever favorite multi-tasking remedy, made with olive oil, royal jelly, and honey. I use it on lips, face, and nails—and it's 100% natural, which makes it great for my kids."

Dr. Lara Devgan Platinum Lip Plump:

"This instantly plumps and it contains niacin and peptides that bring out the natural pinkish color of my lips."

Omorovicza Perfecting Lip Balm:

"This clean balm is a staple in my working makeup kit and my go-to prep before a bold lipstick application. I'll exfoliate, then use a thick layer and let it penetrate for a few minutes before removing with a tissue and applying one of the supersaturated Lip Suede shades. Great on its own, too, for making lips instantly softer and fuller. "

Dr. Barbara Sturm Lip Balm:

"The plant-based butters, waxes, and oils in this plant-based formula give lasting hydration to lips without feeling heavy. It's luxurious and nourishing!"

Want to add an instant boost and sheen to lips on the go? Lit Up Highlight Stick is a silky gel formula with detoxifying grape fruit extract and the subtlest gleam. Great on lips for a quick moisture boost or dabbed on the cupid's bow for the prettiest light-catching accent.