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  • SHOP ALL
  • FACE
    • Vital Skincare Complexion Drops
    • Vital Skin Foundation Stick
    • Face Trace Contour Stick
    • Baby Cheeks Blush Stick
    • Lit Up Highlight Stick
    • Vital Pressed Skincare Powder
    • Super Loaded Tinted Highlight
    • Beauty Butter Powder Bronzer
  • EYES
    • The Eye Love You Edition
    • Eye Love You Mascara
    • Bonne Brow Defining Pencil
    • Eye Pods Eye Shadow Trio
    • Eye Pod Single
  • LIPS
    • Lip Suede: Les Nudes
    • Lip Suede: Les Rouges
    • Squeaky Clean Lip Balm
    • The Squeaky Clean Vault
    • Squeaky & Cheeky Duos
  • GIFT SETS
    • The Eye Love You Edition
    • The Petal Edition
    • The Squeaky Clean Vault
    • Squeaky & Cheeky Duos
    • The Brush Collection
    • The Deluxe Brush Collection
    • The Gift Edition
    • The Shanghai Edition
    • The Good Skin Edition
  • BRUSHES
    • The complete Collection
    • Liquid Blender Brush
    • Foundation Brush
    • Spot Check Brush
    • Powder Brush
    • Blender Brush
    • Baby Blender Brush
    • Eye Shadow I Brush
    • Eye Shadow II Brush
    • Lip Brush
  • ACCESSORIES
    • Healing Wood Candle
    • The Hair Pin
    • Guld Plattan Vanity Tray
    • Guldbaggen Makeup Tray
    • Guld Kuppen Brush Cup
    • The Deluxe Brush Collection
    • Alphabet Charm
    • The Train Case
    • The Midi
    • The Petite
    • The Oversized Train Case
  • EXCLUSIVELY OURS
    • Healing Wood Candle
    • MIMI–THE NEWEST BABY CHEEKS BLUSH
    • Guld Plattan Vanity Tray
    • Guldbaggen Makeup Tray
    • Guld Kuppen Brush Cup
    • The Deluxe Brush Collection
    • Makeup Pouch: The Petite
    • The Train Case
    • Makeup Pouch: The Midi
    • Alphabet Charm
  • E-GIFT CARDS
  • OUR VIRTUAL CLEAN BEAUTY CONCIERGE
  • ATELIER INSIDERS LOYALTY PROGRAM
  • THE LIFESTYLE EDIT
  • Ingredient Glossary
  • SUSTAINABILITY MISSION
  • About Us
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Ask Gucci Gucci Daily

Ask Gucci

July 14, 2021

Q: What was the very first Westman Atelier product and why? 

Three years since the Westman Atelier launch, many years in the making—this month marks a special milestone for Gucci, who dreamed of creating a clean beauty line as luxurious and high performing as any of the favorite go-tos in her professional kit. The initial spark for her namesake line, she says, came down to two things: It had to distill the radiant, "second-skin" look that defined her twenty-five years as a makeup artist into a simple, skin-loving “wardrobe’ of beauty essentials. And it had to do more than cover. “It had to calm and soothe the skin with active ingredients, as opposed to just correcting it.”

As for the one essential product that would anchor the clean, complexion system? It required 50 trials, a no silicones approach, and a game-changing stick formula that melts into skin on contact as easily as any liquid counterpart. Watch the full video for the big reveal—and an exclusive look back at the Westman Atelier product that started it all.

For more "Ask Gucci" Q&As, visit our full library. Then learn more about Gucci's journey towards creating safe, consciously crafted makeup and our clean ingredients promise. Plus, her makeup artist secrets for foundation that looks like second skin.

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