Our Clean Ingredients Promise

We strive to be as absolutely natural as we can be, but we also want our products to work. We’ll always be completely transparent about our formulations, so you can feel good about your skin from the inside out.
Found In:
Super Loaded

Caper Extract

Helps calm skin and reduce the appearance of redness.

Organic Jojoba Oil

Provides antioxidant protection, improves hydration, and strengthens the skin’s moisture barrier.

Found In:
Lit Up

Vitis Vita Grape Extract

Helps to detoxify skin cells and boost collagen production. Promotes production of hyaluronic acid while improving hydration and firmness.

Berryflux Vita Extract

Boosts skin hydration and fortifies youth-preserving properties.

Found In:
Vital Skin

Camellia Seed Oil

Provides antioxidant protection and strengthen the moisture barrier. Comprised of 88.5% Oleic Acid, which is rich in skin nourishing Omega 9s.

Coconut Oil

Rejuvenates dehydrated skin and provides soothing properties to improve elasticity and skin tone. Rich in Lauric Acid and natural antibacterial and calming properties.

Found In:
Beauty Butter

Cocoa Seed Butter

Natural emollient to help hydrate the skin. Rich in antioxidants to protect the skin against environmental damage.

Found In:
Beauty Butter

Mango Seed Oil

Rich in fatty acids helps to restore and protect the stratum corneum.

Found In:
Beauty Butter

Cupuacu Butter

Natural emollient to help hydrate the skin. High in Oleic Acid. Rich in antioxidants.


Provides high levels of hydration and antioxidants Vitamin A & E. Strengthens moisture retention. High in Omega 3 and Omega 6 oils.

Marula Oil

Supports skin from environmental stressors and provides essential fatty acids for healthy skin.

Vitamin E

Natural emollient to help hydrate the skin. Rich in antioxidants to protect the skin against environmental damage.

Sunflower Seed Wax

A vegan wax, loaded with fatty acids, to smooth texture and strengthen the skin’s moisture barrier.

Featherweight Rice Extract

Replaces talc to provide a smooth application onto the skin.

Carnuba Wax

A vegan wax, loaded with fatty acids, that provides a smooth texture. Strengthens the moisture barrier and holds pigment in place.

Biomimetic Peptides

Boosts collagen production, lip volume, hydration, and softness.

Naturally-derived Mica

Delivers instant luminosity and radiance.

Found In:
Squeaky Clean


Contains lipid-rich ceramides for hydration, softness and lustrous sheen

Shea Butter

Provides nourishing moisture to maintain healthy-looking lips, replacing the need for mineral oil or petrolatum

Found In:
Squeaky Clean

Plant Based Seed Oil

Imparts pillowy, juicy sensation without the stickiness

Avocado Seed Oil

Antioxidant, emollient and soothing properties. Helps skin maintain hydration and minimize free radical damage.

Vegetable-Derived Blend

Clean, plant based cushiony base replaces need for petrolatum

Quinoa Seed Extract

Minimizes the look of pores, retexturizes skin

Vitamin C

Neutralizes free radicals, evens tone


Enhances skin’s natural defense mechanisms

Tsubaki Oil

Firms, hydrates, retexturizes

Pomegranate Extract

Neutralizes free radicals, supports healthy-looking skin

Ginger Root Complex

Calms and soothes instantly and over time.

Urban Shield Extract

Protects against pollution and blue light.

Sunflower and Almond Oil Blend

Nourishes, soothes, strengthens skin.

The 'No' List

We surpass the highest international standards of cosmetic safety, including the EU’s list of 1400 no-list chemicals. We also go by “Gucci’s List”—a collective of banned ingredients cultivated from rigorous research and our founder’s instincts as a mother, makeup artist, and champion of holistic living.

Below are the most frequently asked about ingredients.












No Animal Testing