“I’m a big believer in multi-tasking,” says Gucci, who takes the philosophy to new extremes during New York Fashion Week, when every second counts. Up since 6am, she has already been to a Westman Atelier product scouting session, a woman-led luncheon hosted by designer Diane von Furstenberg, and a makeup test in preparation for Khaite’s spring 2020 show.  But if she looks surprisingly relaxed nonetheless when she rolls into Parisian super stylist David Mallett’s Soho salon around 5:30pm and flops into his chair, it is because it’s practically a second home. 

“My roots are more annoying than my rosacea, if that's possible!” Gucci admits with a laugh of her very necessary monthly appointments. To make the most of the time commitment, she turns hours in the chair into work meetings, product development sessions, FedEx delivery opportunities, and the occasional quiet moment for a good book (“I’m about to start The 5am Club").

With the clock ticking and no time to stop at home before a fashion dinner hosted by Moda Operandi at founder Lauren Santo Domingo's home later in the night, Gucci has beelined for Mallett’s downtown salon with a garment bag in hand. First up: Highlights the color of "Saint Tropez sand" with Anthony and a haircut with the legendary David, followed by the Tokio treatment—a steam-infused restructuring process that leaves hair healthy, swingy and unimaginably soft. Nails aren’t an issue (“I find polish kind of distracting”) and makeup ("it's all about Super Loaded!") is done simultaneously in the chair.      

Wardrobe decisions call for a group vote, but ultimately, a calf-skimming dress by Khaite with ruching along the bodice wins out. The color? Lipstick red, of course.