“I’m a living cliché with my bangs and my red lipstick!” exclaims Violette, the French-born, Brooklyn-based editorial makeup artist,  with a laugh. Naturally, as the creative force behind Violette_FR—a five-years-in-the-making vegan cosmetics line of eye shadows, lipsticks, and skincare—that infamous crimson mouth is now the result of her own meticulous design. 

“It took me a year-and-a-half just to develop the color,” Violette explains of Petal Bouche, an extraordinarily pigmented liquid lip formula inspired by the memory of a black rose that she came across in Paris’s Jardin de Bagatelle as a child. “You can really create this ombre effect, like a petal,” adds the 38-year-old Gallic beauty, who studied fine arts at the École du Louvre before trading paint canvases for bare skin on a whim—and capturing the attention of French Vogue's then editor-in-chief Carine Roitfeld.  

Now an Instagram juggernaut with an audience of 430k and a booming YouTube channel, she's worked hard to infuse the Violette_FR brand’s daring pigments with approachability and signature Parisian panache. So who better for Gucci to speed dial on a recent fall morning for an impromptu holiday lip color swap?

Without missing a beat, Violette dips into Westman Atelier's Lip Suede Bordeaux lip palette, while Gucci grabs Violette_FR's Petal Bouche.   Watch what happens next.

Shop Gucci and Violette's full makeup looks here!

For more makeup tutorials, check out recent episodes of The Face—starring Poppy Delevingne, Chriselle Lim, Maria Cornejo and more—click herePlus, the ultimate merry-making gift guide is here! Shop Westman Atelier's best festive edits, from little luxuries to gilded splurges that bring the wow.