Gucci is on YouTube!

“Hi, I’m Gucci Westman!” That’s our founder, coming at you live from the bedroom of her New York City apartment. Chances are she didn’t actually get much beauty sleep. That’s because she’s been busy shooting 30 videos in nearly as many days for the launch of Westman Atelier’s new YouTube channel. From clean makeup tutorials to green beauty hauls, trampoline adventures to superfood smoothies, cryotherapy confessionals to riding lessons with her favorite horse, she’s ready to share the journey with you. Let’s go!

Subscribe here to our new YouTube channel!

Say Hello to Skin Activator—Our First-Ever Face Serum!

12 potent skincare actives. 5 years in the making. 1 patented delivery system. Gucci shares the journey behind our new intensive hydrating, firming, & calming serum—inspired by her decades on set as an editorial makeup artist.

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Gucci Daily

The Bold Lip Tied to Cate Blanchett’s First Oscar Win

In today's Behind the Covers, Gucci takes us inside the Vogue cover that captured Cate Blanchett’s Academy Award-winning performance in The Aviator.

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Gucci Daily

This Cultish Lit Up Shade is Back for a Limited Time!

Back as a single shade, limited-edition Pärla is here! Today, Gucci shares how to wear the beautiful glassy champagne and why it's a sophisticated way to highlight.

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Say Hello to Skin Activator—Our First-Ever Face Serum!

The Bold Lip Tied to Cate Blanchett’s First Oscar Win

This Cultish Lit Up Shade is Back for a Limited Time!