How Gucci Does Mirror-Free Makeup on the NYC Subway
On a recent December morning, with New York City's first snow of the season starting to fall, Gucci walks out of her Upper West Side apartment and down the Yoko Ono-designed mosaic staircase of the 72nd Street subway station, with just one palm-sized product stashed inside her teddy bear coat pocket: Westman Atelier’s Baby Cheeks in Dou Dou.
The multi-tasking blush stick, formulated with detoxifying grape extract and soothing Ayurvedic oils, has a foolproof texture that melts into the skin and an authentically outdoorsy just-ran-up-a-flight-of-stairs flush. Watch Gucci blend the rosy pigment directly onto her cheeks and lips for a healthy hint of color—all before the train glides to a halt. Think minimal effort, maximum payoff, no mirror required.