"I've always been obsessed with hunting down the best skincare formulas with the best actives to calm and tighten and brighten my complexion," says Gucci, reflecting on the spark behind Vital Skincare Complexion Drops—a new serum-strength skin tint that launches today on Westman-Atelier.com.
The idea behind the unique hybrid formula, says Gucci, was "to create the most beautiful, even, smooth canvas....and actually give you better skin as you wear it." Featuring a unique texture that glides on like a super lightweight oil and transforms into a cushiony serum on skin, it's packed with actives at percentage levels that actually work.
“Everyone has been asking for a liquid foundation," says Gucci, whose decades-long signature as an editorial makeup artist for publications like Vogue, Harper's Bazaar, and W magazine is built on natural, radiant, healthy skin. After launching her brand with Vital Skin Foundation, the best-selling stick formula with a buildable 'real skin' finish, she finally decided it was time for a luminous liquid counterpart that would complement it perfectly.
Today's launch of Vital Skin Complexion Drops arrives in 20 shades and gives a radiant, 'just-had-a-facial' finish with light to medium coverage. The formula, Gucci says, is the result of a four-year journey that took her to labs around the globe to source ingredients that made the cut:
All of it comes packed into a powerful clean delivery system that works with skin, not over it. And distilled into a little pink (recyclable!) bottle that slips inside a jeans pocket or bag. Shake well to activate the formula. Then smooth a few tinted drops on with the new Liquid Blender Brush or tap them on with fingertips like you would a favorite serum to instantly hydrate, even tone, and shrink the look of pores. Over time, those skincare actives work to re-texturize, firm, and boost radiance—even after you wash it off.
Watch the video to hear Gucci's inspiration and full ingredient list, from the Tsubaki Oil that's a supercharged skincare active to the pale pink bottle that's better for the planet.
Vital Skincare Complexion Drops comes in 20 shades. Need help with your perfect match? Visit our Clean Beauty Concierge for a complimentary virtual appointment and shade matching!