“Super wearable," “uncomplicated,” and "foolproof" aren't always words synonymous with contour—but for Gucci, who has sworn by the cheekbone-defining product on set for decades, there was no reason they shouldn't be. So when she began developing Face Trace, the ultra-blendable stick formula that’s become a viral bestseller, she knew it had to be simple, subtle, and effortless to apply without overthinking.

"The ease is in the texture and the tone," Gucci says of the cream-powder hybrid formula—now available in eight authentic, shadow-mimicking shades that nail a naturally sculpted look.

There are the original best-sellers: Biscuit (a cool beige coffee); Truffle, (warm caramel); and Ganache (cool dark chocolate). 

And starting today, FIVE new shades join the Face Trace lineup.   For the very fairest complexions, there’s Au Lait (a neutral nude latte). Offering nuanced options in the medium to tan range, there’s Toast (a neutral pecan), Coco, (a cool mocha), and Whiskey (a neutral rich fudge). Rounding out the deeper end of the spectrum, there’s also Kola, a cool rich espresso.   

One swipe beneath the cheekbones or along the hairline instantly brings dimension to the face, while applying Face Trace on the sides of the nose or under the jawline creates an ultra-flattering sculpt in seconds.

"It's a lightbulb moment," says Gucci of the clean breakthrough formula that’s packed with nourishing ingredients and biomimetic pigment technology to deliver a flawless, streak-free, real skin finish.

Here, she gives a first look at the five new shades—and explains why any Face Trace makes you feel like a makeup pro,  even if you’re a contour beginner.

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To find your perfect Face Trace shade, check out our shade chart by skin tone. Or, book a complimentary appointment with our Clean Beauty Concierge.