What's New
A Very Westman Holiday
Inspired by the warmth of an English country hotel and the simple pleasure of giving, Gucci’s take on holiday checks off everyone on your list.
Makeup Tutorials
The Mature Skin Trick That’s a Mini-Lift
As your face evolves, your blush placement will too. Using a vibrant poppy shade of Baby Cheeks, Gucci shares her little secret for looking lifted and fresh.
Westman Muses
Inside J.J. Martin's Suitcase for a Dolce Vita Escape
The creative force behind La DoubleJ fashion & home unpacks her high-color, high-energy essentials for a seaside escape in Sardinia (both practical and wildly chic).
Black Book
Inside Gucci’s Happy Place: Her Home Sauna
More than a wellness practice, sauna sessions are Gucci’s daily reset. Here’s how she brought the ritual to her own backyard.
Ask Gucci
A Guide to Finding Your Suprême Foundation Shade
Here’s how to choose your Suprême Bio-Complex Liquid Foundation match, from identifying your undertones to the best swatching technique in store.
The System
My 5 Favorite Lip Balms of All Time
Gucci shares the top 5 clean and nurturing formulas in her kit. Here's what makes the cut, from a top dermatologist's plumping and pinkening elixir to the tinted formula that’s her new staple.
Ask Gucci
What are your Under-Eye Concealer Tips and Tricks?
How a makeup artist does skin prep, shade matching, and ‘real skin’ application.
Westman Muses
How Filomena Natoli Does "Out of Office" Skin
On holiday in Greece, the globetrotting makeup artist dips into SunTone Bronzing Creme to heighten her masterfully sun-kissed and sculpted look. Here's how it's done.
Ask Gucci
Which Bronzing Product is Right for Me?
When it comes to choosing a sun-kissed formula, it's all about narrowing down your favorite format, application, and finish.
Ask Gucci
What Baby Cheeks Shade is Right for Me?
What's New
Say Hello to SunTone Bronzing Crème
It’s the little blue compact that’s your best bronzing secret: Two creamy tones, perfectly curated by Gucci for a bronze that looks like it's yours.
Makeup Tutorials
The Mature Skin Trick That’s a Mini-Lift
As your face evolves, your blush placement will too. Using a vibrant poppy shade of Baby Cheeks, Gucci shares her little secret for looking lifted and fresh.
Westman Muses
A New Mom’s Guide to Faking 8 Hours Sleep
Model Ira Sumbaeva’s edit of 7 beauty essentials keep her looking rested and fresh—even on night’s when sleep is scarce.
What's New
Exclusive! Fizz is Now a Baby Cheeks Blush Stick
Our most requested blush shade, now in a best-selling cream stick. Watch as Gucci layers it on for a fresh, oxygenated spring flush.
Makeup Tutorials
Gucci’s Guide to Instant Summer Skin
It may be winter, but all you need are two quick products to bring back a warm vacation flush.
Style & Home
The Spring Break Edit—What to Pack!
A sheer sunscreen, a bronzy skin tint, and a quick-fix depuffing tool make the cut in Gucci's getaway bag.
Westman Muses
10 Cold Weather Musts in This Trailblazer’s Pack
Mountaineer Emi Matsushima has a shortlist of high-performance beauty & trekking staples that stand up to wind, cold, and snow. Here are her picks—from a moisture-locking lip tint to a superior technical fleece and made-in-Japan sunscreen.
Makeup Tutorials
How to Get Carolyn Bessette Kennedy’s Iconic Look
The American style icon’s radiant skin and red lips are stirring up ‘90s mania once again, courtesy of director Ryan Murphy’s new television series.
Westman Muses
Inside Ana Corrigan’s L.A. Black Book
The rising ceramic artist opens up her black book of L.A. addresses—and shares the two beauty staples that are always in her bag.
What's New
NEW HydroBalm Tinted Lipstick is Here!
The perfect balm-meets-lipstick in a bullet. Twelve sheer, juicy shades that hydrate with a subtle, pillowy sheen. Easy to use, impossible not to love.
Makeup Tutorials
2-Minute Contour for Mature Skin
Gucci shows why Face Trace is the secret to a refreshed look, from lifted cheekbones to a sharper jawline.
Ask Gucci
Which Face Trace Shade is Right For Me?
Find your match! Here's how to choose your best contour shade—and Gucci’s easy method for applying.
What's New
Our No.1 Face Trace Contour—Now in 5 NEW Shades
A first look at our expanded 8-shade sculpting collection. Your cheekbones will thank you.
Makeup Tutorials
Inside This Dutch Model’s ‘No Botox’ Playbook
Sylvia van der Klooster has been a runway favorite since her breakout Prada debut at age 20. Now 48, she’s never been more striking—thanks to these hydrating + highlighting essentials.
Skincare
The “No Silicones” Skin Approach—Explained
Gucci reveals why the popular skincare ingredient doesn’t work for her—plus, the three high-performance formulas that anchor her routine.
Makeup Tutorials
Get Ready with Gucci! The New Year’s Eve Edition
“I’m all sparkled out!” says Gucci. Tonight, she pairs a sequined party dress with a bold and juicy plum lo lip.
Makeup Tutorials
My 7 Skin Obsessions for 2026
Here’s how Gucci is kicking off her skin routine in the New Year—and what’s worth the investment in the months ahead.
Clean Living
6 Alcohol-Free Drinks for a Super Skin Boost