Gucci's Guide

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A Very Westman Holiday

Inspired by the warmth of an English country hotel and the simple pleasure of giving, Gucci’s take on holiday checks off everyone on your list.

Makeup Tutorials

The Mature Skin Trick That’s a Mini-Lift

As your face evolves, your blush placement will too. Using a vibrant poppy shade of Baby Cheeks, Gucci shares her little secret for looking lifted and fresh.

Westman Muses

Inside J.J. Martin's Suitcase for a Dolce Vita Escape

The creative force behind La DoubleJ fashion & home unpacks her high-color, high-energy essentials for a seaside escape in Sardinia (both practical and wildly chic).

Black Book

Inside Gucci’s Happy Place: Her Home Sauna

More than a wellness practice, sauna sessions are Gucci’s daily reset. Here’s how she brought the ritual to her own backyard.

Ask Gucci

A Guide to Finding Your Suprême Foundation Shade

Here’s how to choose your Suprême Bio-Complex Liquid Foundation match, from identifying your undertones to the best swatching technique in store.

All

Makeup Tutorials

6 Baby Cheeks + Squeaky Clean Lip Duos to Try Now!

Get Cheeky with Squeaky! Today, Gucci shares the top Squeaky Clean Lip Balm and Baby Cheeks Blush combos to brighten any spring look.

Makeup Tutorials

This Sheer Chocolate Eye is My New Everyday Favorite

Three-minutes. Two steps. Zero fallout. Gucci puts a new soft and wearable spin on the smoky eye.

Bride Sofia Nebiolo planned her wedding day makeup with Westman Atelier's Beauty Concierge service.

Makeup Tutorials

This Parisian Bride Did Her Own Wedding Makeup—and It's Flawless

Sofia Nebiolo, brand consultant and co-founder of The Skirt Chronicles, pulled off the ultimate "fresh and bright" look using our virtual Beauty Concierge service.

Makeup Tutorials

The Rosy Flushed Cheek That Says Spring

Inspired by a Bridgerton binge-watch on Netflix, here is Gucci's fast tutorial for the prettiest flushed cheeks. Bonus: The right placement breathes life into skin—and makes undereye bags disappear.

Misc

A Goop Editor's Guide to Pregnancy Beauty

Beauty whiz Megan O'Neill shares her top pregnancy skincare and clean makeup staples—plus, her flawless trick for concealing breakouts and how to turn your shower into a eucalyptus steam oasis. Watch now!

Makeup Tutorials

Gucci's Pro Trick for Applying Eye Pods as Liner

Today, Gucci shares her tips for wearing Eye Pods' cream-powder formula as a soft, smudgy eyeliner. Watch as she shapes and defines with a swipe of the luminous Noir shade from Les Nuits trio.

Makeup Tutorials

How to Conceal Blemishes, Bumps, & Spots—Starring Our New Brush!

Gucci shares her "second skin" method for concealing spots, blemishes, and hyperpigmentation using Vital Skin Foundation and a targeted "spot check" brush for a vanishing effect with no visible edges. Watch the masterclass now!

Makeup Tutorials

Meet the Spot Check Brush—Gucci's Pro Secret for Flawless Skin

A small (and mighty!) makeup brush inspired by Gucci's favorite technique for concealing blemishes, bumps, and imperfections vanish on set.

Makeup Tutorials

Gucci's Easy Trick for an Instant Eye Lift

Gucci shares her favorite pro trick for instantly lifting, elongating, and brightening the eyes in two quick and easy steps.

Makeup Tutorials

How to Do Tomato Red Lips Like a Parisienne

Laure Hériard Dubreuil, fashion force and founder of The Webster, sits down for a holiday lipstick tutorial with Lip Suede in Les Rouges. Watch her do a fast and festive "rouge tomate" lip like only a French girl could.

Makeup Tutorials

This French Designer Proves Why 50 is the New 30

Journalist-turned-fashion designer Alexandra Golovanoff joins Gucci to discuss the clean beauty routine behind the glow. Plus, why her cultish cashmere sweater line comes in shades as skin-enhancing as a good blush.

Makeup Tutorials

Gucci's "Fall Reset" Skin & Makeup Ritual

It's that moment in fall when everything needs a boost. Today, Gucci shares her top hydrating face serums, high-frequency light devices, and skin-brightening makeup shades for a revived and rosy glow.

Gucci Daily

Gucci Shares Her "Feel Good" 50th Birthday Makeup

Marking a significant milestone with defined smoky eyes and a warm, sun-kissed glow.

Makeup Tutorials

Gucci's Surprising Trick for a Rich Bordeaux Lip

A guide to the prettiest wine-stained lips, from the best exfoliating prep to the final touch that gives depth and dimension.

Makeup Tutorials

Meet the "Sweater Weather" Makeup That Gucci's Loving Now

Bring on the mega mascara and the fuzzy oversized everything.

Makeup Tutorials

The Best Lip Suede + Baby Cheeks Combinations

This month, Gucci is all about perfect pairings! Here, she shares the Baby Cheeks blush tones that look major with each velvety Lip Suede shade.

Makeup Tutorials

How to Get Smoky Eyes with a Liquid Metallic Finish

This pro trick gives an instant gleaming finish to the Eye Pods palette in Les Nuits for a "light-catching, almost wet effect."

Makeup Tutorials

How I Layer It: Super Loaded + Beauty Butter Bronzer + Chouchette

Go warmer. Switch up the order. Reach for the peach. This month, Gucci shares her lessons in makeup layering, starting with the look she loves for the first days of fall.

Makeup Tutorials

How to Prep Your Canvas for Vital Skin Foundation

Fresh and healthy skin is the quickest route to a flawless Vital Skin application. Here's how to polish and moisturize before getting started for a dialed up glow.

Makeup Tutorials

Gucci's 6 Top Tricks for Foundation That Looks Like a Second Skin

Here, Gucci shares the secrets she uses to create flawless, radiant, completely natural coverage on Reese Witherspoon, Jennifer Aniston, Christy Turlington Burns, and more.