It’s Giving Tuesday, and this year Gucci is joined by her 15-year-old daughter, Gray, for a very special reveal. Tucked inside a glossy pink compact is an exclusive Baby Cheeks Powder Blush Duo, in Fluff and Puff, that supports a cause close to their hearts.
"I was dreaming of that perfect crisp flush," Gucci says as she sweeps the new color duo onto Gray’s cheeks. "Fluff gives this mauvy brightness high on the cheekbones, while Puff—my wintry rose shade—adds a soft, velvety finish.” A portion of the proceeds from every compact goes to The Kids Mental Health Foundation™, a non-profit organization handpicked by Gray for its mission to make mental health part of every child’s upbringing.
With one in five children under 18 facing a mental health diagnosis—and only one clinician available for every 15,000 kids—the need for support is real. The Kids Mental Health Foundation is working to close the gap by equipping parents, caregivers, and counselors with free online tools, knowledge, and resources—such as conversation cards and teacher’s guides—to help kids manage life’s challenges.
"As a parent, I really appreciate that KMHF gives advice on how to help your children cope and regulate their emotions," says Gucci, who loves that evidence-based articles on topics from sleep and stress to social media are a quick keyword search away on the organization’s website. "Mental and physical health go hand in hand," agrees Gray. "It's important for kids to have awareness about both."
As for Fluff and Puff? Each lightweight, blendable blush shade adds a beautiful, dimensional flush of color to cheeks just in time for holiday season and beyond. Consider the palette’s ‘look good, feel good’ ethos a double win for your gift list.
