Gucci's Guide

What's New

A Very Westman Holiday

Inspired by the warmth of an English country hotel and the simple pleasure of giving, Gucci’s take on holiday checks off everyone on your list.

Makeup Tutorials

The Mature Skin Trick That’s a Mini-Lift

As your face evolves, your blush placement will too. Using a vibrant poppy shade of Baby Cheeks, Gucci shares her little secret for looking lifted and fresh.

Westman Muses

Inside J.J. Martin's Suitcase for a Dolce Vita Escape

The creative force behind La DoubleJ fashion & home unpacks her high-color, high-energy essentials for a seaside escape in Sardinia (both practical and wildly chic).

Black Book

Inside Gucci’s Happy Place: Her Home Sauna

More than a wellness practice, sauna sessions are Gucci’s daily reset. Here’s how she brought the ritual to her own backyard.

Ask Gucci

A Guide to Finding Your Suprême Foundation Shade

Here’s how to choose your Suprême Bio-Complex Liquid Foundation match, from identifying your undertones to the best swatching technique in store.

All

Gucci Daily

Gucci's 6 Overnight Skincare Staples

Here’s how Gucci preps her skin for bed—from the serum that's “the biggest drink of water” to the insomnia gummies that do the trick.

Gucci Daily

5 Things You Didn't Know About Westman Atelier!

In honor of our fifth anniversary, Gucci shares the inside stories behind your favorite products.

The System

My 12 Beach Day Essentials

"Here's what's on my summer checklist from the cutest striped coverups to the perfect 'golden hour' skin enhancer and a tote to carry it all!" xx Gucci

Gucci Daily

Say Hello to NEW Liquid Super Loaded!

Everything you want to know about the sheer, luminous complexion-enhancing shade trio—and why Gucci says it's "unlike anything you've ever tried."

The Carrie Bradshaw Beauty Look That Went Viral

At the height of Sex and the City fame, Gucci did "ultimate Carrie Bradshaw" makeup with fresh skin, subtle definition, and sheer juicy tinted lips. Here, her three tips for getting Sarah Jessica Parker’s look.

Ask Gucci

How Do You Choose the Perfect Beauty Butter Bronzer Shade?

Today's question: Which Beauty Butter Bronzer shade is right for my skin tone?

Gucci Daily

Calling All Petal Fans! A NEW Mini Stick is Here

Now, our no.1 Baby Cheeks shade has a tiny twin.

Gucci Daily

Lipstick & Scarves! 3 Perfect Pairs for Summer

Match your summer mood with Gucci's accessory tricks and lip-loving picks.

Makeup Tutorials

How to Get "Golden Hour" Skin with Two Bronzing Heroes

Armed with a "back-from-the-beach" duo and a glass of sparkling rosé, Gucci gives a lesson in sun-kissed radiance using Beauty Butter Bronzer + Brûlée.

Misc

Kerry Washington's Easy Poolside Glamour for Vanity Fair

The actress's crisp glamour—by way of radiant skin and matte red lips with a twist—is Memorial Day weekend inspiration.

Gucci Daily

Our Lip Suede Refills Are Finally Here!

The ultimate customizable palettes are now available in a refillable format.

The System

1 Serum, 9 Weeks—Watch This Parisienne’s Skin Journey

Paris-based photographer and mom Adeline Mai puts Skin Activator serum to the test for nine weeks—watch to see her results!

The System

Vogue's Tonne Goodman on 9 Stylish + Sustainable Musts

The iconic stylist is a champion of eco-chic minimalism—from her favorite jeans to her refillable face serum and recycled French table linens.

Makeup Tutorials

The Secrets to This Mom/Daughter's Knockout Look

Miami-based art dealer Karla Ferguson and her daughter, Nadja Soimaud, look eternally cool in the heat. Here's how they pull it off in 4 steps.

What's New

Introducing Eye Love You Pencil in Black and Brown!

Gucci shares all about her first-ever eye pencils, from their intuitive application to their velvet-soft kôhl formula—available in two perfect shades.

Makeup Tutorials

Inside Anne Hathaway’s Big Met Gala Moment

Gucci breaks down the makeup that matched the star's show-stopping Versace look on fashion's biggest night.

A Saturday in Paris with Viki Lefèvre

The Parisian fashion insider shares how she wakes up with Westman—and the beauty secrets behind the makeup minimalism. Plus, her top spots for a facial, lymphatic drainage, and more.

Misc

Wake Up with Ballet Star Unity Phelan

New York City Ballet's rising star takes us inside a day of rehearsals. Here's how she Wakes Up with Westman—from the highlight stick that’s Swan Lake-ready to the Baby Cheeks blush behind the divine flush.

The System

Inside This Style Editor's 7-Week Skin Diary

12 potent actives, 7 weeks, 1 skincare enthusiast. Watch what happens when L.A. style editor Marlien Rentmeester adds Skin Activator serum to her beauty routine.

Makeup Tutorials

3 Ways to Wake Up Your Eyes for Spring

"When the sun comes out, I love to play around with sheer bronze, cool brown, or glimmering gold tones—and the versatility of a great kohl black pencil."

Ask Gucci

When Should You Use Skin Activator?

Today's question: How do I use Skin Activator serum in my daily routine?

Makeup Tutorials

How Essence Taylor Does Radiant Makeup in 4 Steps

Watch how Essence preps her canvas for an effortlessly fresh makeup look using the NEW Skin Activator.

Gucci Daily

Say Hello to Skin Activator—Our First-Ever Face Serum!

12 potent skincare actives. 5 years in the making. 1 patented delivery system. Gucci shares the journey behind our new intensive hydrating, firming, & calming serum—inspired by her decades on set as an editorial makeup artist.

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