In 2016, downtown girls let out a collective sigh of relief when New York City designer Jane Mayle staged the comeback of her namesake early-aughts fashion label. The vintage-inspired ruffled silk jacquards and bohemian day-to-night dresses had already earned her a loyal cult following among the likes of Sofia Coppola, Kirsten Dunst, and Maggie Gyllenhaal. Today, nearly a decade after Maison Mayle’s relaunch and its move to an upsized, art-filled Nolita flagship, the designer is similarly poised for a shake up of her own signature look—in the form of her cosmetics cabinet.
Now in her early 50s, says Mayle, “the makeup tricks of my thirties—eyeliner on the upper lids, a light moisturizer—aren’t working like they used to. I’m ready for a new routine that will add a little more polish to the proceedings for the next 10 years.” In today’s beauty tutorial, she sits down with Gucci for a refreshed makeup ritual that’s just right for her present day.

“Your skin has very different needs as you evolve,” Gucci agree, as she preps and evens out Jane’s increasingly sensitive complexion with the hyaluronic acid-packed Skin Activator and glow-inducing Suprême C serum duo, before reaching for Vital Skin Foundation Stick to even out redness and pigmentation. A wash of sunny warmth—using the easy and blendable liquid Sun Tone Bronzing Drops along the cheeks and bridge of nose—brings life to the face. Then, Gucci sweeps on the Baby Cheeks Powder Duo in Suede/Sable for extra rosiness, dimension, and sculpting on the apples.
But the day’s true gamechanger trick may be its most surprising. “I don’t leave the house without lip liner,” Gucci confesses to Jane with a laugh, noting that as the mouth loses pillowiness and natural pigment, “it’s so impactful to add it back.” Gucci picks up Lip Shape Lip Pencil in Biscuit—a cool beige that’s just a half step away from Jane’s natural lip tone—and softly traces the border before sealing it in with a touch of hydrating-matte Lip Suede Lipstick in Je Rêve. The finished look is ‘there but not there’—and proves that, much like Mayle’s effortlessly sophisticated silhouettes, even the subtlest tweaks can have transformative results.
