Gucci's Guide

What's New

A Very Westman Holiday

Inspired by the warmth of an English country hotel and the simple pleasure of giving, Gucci’s take on holiday checks off everyone on your list.

Makeup Tutorials

The Mature Skin Trick That’s a Mini-Lift

As your face evolves, your blush placement will too. Using a vibrant poppy shade of Baby Cheeks, Gucci shares her little secret for looking lifted and fresh.

Westman Muses

Inside J.J. Martin's Suitcase for a Dolce Vita Escape

The creative force behind La DoubleJ fashion & home unpacks her high-color, high-energy essentials for a seaside escape in Sardinia (both practical and wildly chic).

Black Book

Inside Gucci’s Happy Place: Her Home Sauna

More than a wellness practice, sauna sessions are Gucci’s daily reset. Here’s how she brought the ritual to her own backyard.

Ask Gucci

A Guide to Finding Your Suprême Foundation Shade

Here’s how to choose your Suprême Bio-Complex Liquid Foundation match, from identifying your undertones to the best swatching technique in store.

All

Makeup Tutorials

How Do You Keep Eyeliner From Transferring and Smudging?

Today's beauty question: How do you stop eyeliner and eyeshadow from transferring onto the crease of your lid? Here, Gucci shares her pro trick for keeping pigment where you want it—and only where you want it.

Gucci applies makeup in a new york subway car

Makeup Tutorials

How Gucci Does Mirror-Free Makeup on the NYC Subway

In today's Makeup in Motion video, Gucci takes the mirror-free blush tutorial underground in New York City.

Makeup Tutorials

How to Wear the Good Skin Edition—Inspired by Gwyneth Paltrow

The ultimate no-brainer holiday gift has arrived. Here, Gucci gives an easy tutorial on how to wear Le Box—a new special edition launch inspired by Gwyneth Paltrow's radiant lit-from-within glow that's striking on every skin tone.

Gucci Daily

We're on Goop! Watch Gucci Get Gwyneth Ready for The Politican Premiere

When Gucci stops by Gwyneth Paltrow's Hamptons home to prep her for a Netflix screening, martinis and mischief are on the menu. Watch them talk clean beauty, celebrity skin, and the launch of Westman Atelier on Goop.

Gucci Daily

Join Gucci Backstage on Her Fashion Week Journey—Chapter 2

In the second installment of her video diary, Gucci heads to the grand ballroom of the Pierre Hotel, creating full brows, perfect skin and rosy lips for the Brock Collection runway. Watch her bring the look to life during New York Fashion Week's home stretch.

Makeup Tutorials

A New Shade of Vital Skin is Here! Gucci Gives a Foundation Tutorial

To celebrate the launch of the latest Vital Skin shade addition, Gucci sits down with model Sara Blomqvist for a tutorial in second-skin application and talks flushing, redness, and flaking.

Gucci Daily

Join Gucci Backstage on Her Fashion Week Journey—Chapter 1

Come inside Gucci’s backstage world as she preps for the Khaite Spring 2020 show at New York Fashion Week. From model boards and fashion fittings to the secrets behind the most luminous skin, here’s how a runway beauty look comes together.

Makeup Tutorials

Watch Gucci Make Post-Laser Spots and Blotchiness Disappear

A laser treatment that zaps hyperpigmentation and sun damage after summer? Genius. The temporary dark blotches that form on skin and flake off afterward? Not so much. Welcome to Gucci's concealer masterclass.

Makeup Tutorials

Makeup in Motion: How Gucci Swings Into Fall Color

Today’s beauty tutorial debuts an effortlessly skin-brightening shade—and takes place on the ultimate playground classic.

Misc

Makeup in Motion: The Paddleboard Pick-Me-Up

The best checklist for a good beach workout: A good paddle board, a stylish swimsuit, and incandescent cheekbones that always catch the light.

Makeup Tutorials

How to Wear Peau de Soleil—Our New Super Loaded Tinted Highlight!

Watch Gucci's quick lesson in applying this shade for supernatural warmth and radiance that's golden in every sense.

Makeup Tutorials

Makeup in Motion: Gucci Takes on the Trampoline

Gucci nails a full cardio workout and the prettiest flush—with help from the best shade of Baby Cheeks blush.

Makeup Tutorials

How to Wear Chouchette—Our New Baby Cheeks Blush!

Gucci gives a mini-tutorial in applying our just-launched cheek color for a fresh and super flattering look.

Gucci Daily

Gucci's Guide to Erasing “Morning Face"

The best wake-up makeup for puffiness, dark circles, and redness comes down to this easy foundation trick.

Makeup Tutorials

Makeup in Motion: How Gucci Rolls Into July 4th Weekend

In our new video series, Gucci takes the easy makeup touch-up on the road—literally!—starting with a little bit of contour and the family four wheeler.

Model wearing a Brock collection dress on the runway

Makeup Tutorials

Backstage at Brock Collection! How to Get the Look

Summer’s prettiest—and easiest—makeup takes just minutes.

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