Let’s face it: looking lifted, sculpted, and refreshed is a life goal at any age. Enter Gucci’s signature approach to contour—quick, believable, gravity-cheating, and impossible to mess up.
“As we lose volume with age, the face becomes flatter in some areas, and more hollow in other ones,” explains Gucci. “Contour is a way to refine what's happening with a rich, beautiful tone that brings back definition and gives everything an intentional quality.”
Her tool of choice is Face Trace Contour Stick, the super blendable cream-to-powder formula that glides on and “just flexes and bends and becomes you.” With eight skin-flattering shades from porcelain to deep, finding your authentic match is easy. Then, it’s all about a few simple pro tricks.

FIND YOUR NATURAL SHADOW…
Defining cheekbones is Gucci's number one tactic for bringing back youthfulness and the appearance of an elevated lift. Using Face Trace, she sweeps the color along the hollows of the cheeks, extending to the hairline to hug and sculpt. Finish by blending with your fingers (or you can also use the Baby Blender Brush for extra precision).
SCULPT…
Depending on your unique features, you may choose to sculpt the forehead or nose. To add dimension around your face, sweep Face Trace close to the hairline and upper temples and blend. For the nose, follow the bridge on either side and taper the line down at the bottom, blending for the most natural finish.
ENHANCE…
Finally, the jawline, which has a tendency to become less crisp over time. To sharpen the silhouette, trace your contour just beneath the length of the jawbone to create a soft shadow, then blend it out below. Minimal effort and zero makeup artistry skills required.
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Need more help? Watch Gucci’s easy contour tutorial below.