Gucci's Guide

What's New

A Very Westman Holiday

Inspired by the warmth of an English country hotel and the simple pleasure of giving, Gucci’s take on holiday checks off everyone on your list.

Makeup Tutorials

The Mature Skin Trick That’s a Mini-Lift

As your face evolves, your blush placement will too. Using a vibrant poppy shade of Baby Cheeks, Gucci shares her little secret for looking lifted and fresh.

Westman Muses

Inside J.J. Martin's Suitcase for a Dolce Vita Escape

The creative force behind La DoubleJ fashion & home unpacks her high-color, high-energy essentials for a seaside escape in Sardinia (both practical and wildly chic).

Black Book

Inside Gucci’s Happy Place: Her Home Sauna

More than a wellness practice, sauna sessions are Gucci’s daily reset. Here’s how she brought the ritual to her own backyard.

Ask Gucci

A Guide to Finding Your Suprême Foundation Shade

Here’s how to choose your Suprême Bio-Complex Liquid Foundation match, from identifying your undertones to the best swatching technique in store.

All

Gucci Daily

5 Things You Didn't Know About Westman Atelier!

In honor of our fifth anniversary, Gucci shares the inside stories behind your favorite products.

Gucci Daily

Say Hello to NEW Liquid Super Loaded!

Everything you want to know about the sheer, luminous complexion-enhancing shade trio—and why Gucci says it's "unlike anything you've ever tried."

Gucci Daily

Calling All Petal Fans! A NEW Mini Stick is Here

Now, our no.1 Baby Cheeks shade has a tiny twin.

Gucci Daily

Our Lip Suede Refills Are Finally Here!

The ultimate customizable palettes are now available in a refillable format.

What's New

Introducing Eye Love You Pencil in Black and Brown!

Gucci shares all about her first-ever eye pencils, from their intuitive application to their velvet-soft kôhl formula—available in two perfect shades.

The System

Inside This Style Editor's 7-Week Skin Diary

12 potent actives, 7 weeks, 1 skincare enthusiast. Watch what happens when L.A. style editor Marlien Rentmeester adds Skin Activator serum to her beauty routine.

Gucci Daily

Say Hello to Skin Activator—Our First-Ever Face Serum!

12 potent skincare actives. 5 years in the making. 1 patented delivery system. Gucci shares the journey behind our new intensive hydrating, firming, & calming serum—inspired by her decades on set as an editorial makeup artist.

Gucci Daily

Meet Healing Wood! Our Cozy Candle with Calming Benefits

Staying in never smelled so good. Today, Gucci shares the inspiration behind our candle's soul-calming fragrance and why it's part of her everyday ritual.

Gucci Daily

Gucci's Go-To Hair Pins Are Back in Silver & Gold!

Good hair days only! The highly anticipated Westman Atelier x Deborah Pagani Hair Pin is back for a very limited time in gold and a NEW silver tone.

Gucci Daily

Our NEW Westman Atelier x Métier Makeup Bags Are Here!

Gucci shares our second collaboration with the London-based luxury goods house—now available in timeless black bouclé and featuring a new oversized carryall that's a traveler's dream.

Gucci Daily

Meet the Squeaky Clean Vault—Starring 6 New Shades!

Gucci tries on the exclusive sheer, juicy lip wardrobe - available now for limited holiday drop.

Gucci Daily

Meet the 9-Piece Brush Collection That's a Knockout Gift

Back by popular demand, this curated 9-piece set houses all your favorite beauty tools.

Gucci Daily

Hello, Perfect Color Pairs—Starring Squeaky & Cheeky Duos!

Gucci's favorite lip & cheek combos now come in two adorable pocket-size sets. Watch today's mini tutorial to see each duo in action!

Gucci Daily

Meet Guld Plattan—the Perfect Tray to Elevate Your Vanity

Gucci reveals the latest collaboration with 400-year-old Swedish luxury brand Skultuna, which offers a stylish new way to organize your favorite beauty objects.

Gucci Daily

Meet the Flash Facial That Fits in Your Pocket

Now, the secret weapon behind Gucci's "just had a facial" glow comes in tiny, travel-friendly sticks. Here's how to use each shade—and where to snap them up.

Gucci Daily

This Little Compact Will Make You Forget Everything You Know About Powder

Not your typical powder. Today, Gucci reveals an ultra-feathery formula that's micro-milled with skincare actives to sweep away shine, & minimize pores while maintaining skin's radiance.

What's New

Introducing Bonne Brow—the Perfect Little Pencil That Fills, Fluffs & Defines

"When I don’t have my brows, I feel naked," says Gucci of her can't-live-without-it makeup essential. Here's everything you need to know about her NEW secret weapon for feathery arches—starting with Bonne Brow's foolproof angled tip.

Gucci Daily

Everything I Love About Our New Custom Makeup Bags

Six miniature stick holders, two hidden pouches, and a color block base that wipes clean. Our new collaboration with Métier, the London luxury goods house, is a game changer.

What's New

Introducing Guld Kuppen—The Gold Brush Cup That's a Vanity Treasure

Makeup tools have met their match. Meet the Westman Atelier x Skultuna brush cup that's the golden vanity accessory you didn't know you needed.

Gucci Daily

Meet Squeaky Clean Lip Balm—6 Juicy Shades to Treat & Protect

Gucci tries on every shade of our new clean, tinted lip treatment, which cushions with juicy nourishment and a sheer pop of fresh color.

Gucci Daily

Meet the Little Gold Tray That's Made for Your Makeup Sticks

Only 300 of Westman Atelier x Skultuna's limited edition new trays were made for the holidays. Here's the first look.

The System

Meet the Gold Hair Pin That's the Answer to Quarantine Frizz

Watch Deborah Pagani, the NYC colorist turned fine accessories designer, show the split-second technique that's turned her striking metallic hair pin into a cult sensation.

Misc

Meet Our New Clean Beauty Concierge!

Get foundation shade matched by a WA makeup artist. Perform "clean swaps" on your traditional beauty bag staples. Chat with a pro about the safe skincare actives in our formulas. How you use your complimentary one-on-one consultation is entirely up to you. Book now!

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