Concealer is one of the most transformative tools in a makeup artist’s kit—and perfecting the under-eye remains one of Gucci’s most requested tips. Here are her top five tricks for camouflaging dark circles and creating bright, well-rested eyes that never look overdone.

Prep Your Canvas 

For Gucci, everything starts with the quality of the skin—especially under the eyes.  She preps with Eye Activator Serum, a multitasking formula powered by clinically backed ingredients to hydrate, depuff, brighten, and firm. For an added boost, she’ll glide her Therabody Depuffing Wand over the area using the cooling setting. The result is a smooth, refined canvas that allows concealer to melt in effortlessly with minimal product and no creasing.

Find Your Match

Selecting the right shade is key. Gucci recommends a concealer that’s no more than one half to one full shade lighter than your true foundation match for under the eyes. If you have visible blue or purple areas, try a peach undertone within your shade range to softly neutralize. “Your concealer should blend well with your skin and the rest of your makeup for the most natural finish.”

Start with a Dot, Then Build

With Vital Skincare Concealer, less is always more. Gucci keeps application precise, dotting it only where needed, like the inner corners of the eyes to counteract darkness or at the outer corners for lift. This ‘spot-checking’ method keeps skin looking like skin, while the formula’s serum-strength treatment ingredients work to improve long-term hydration levels and reduce dark circles over time.

Dab to Blend, Don’t Drag

Gucci blends using her ring finger, gently tapping and pressing the product into the skin rather than sweeping or dragging. This technique allows the concealer to melt in seamlessly for the most natural finish where you need it.

Finish with Bronzer or Blush 

To set and prolong wear for a special occasion, Gucci may sweep a touch of ultra-lightweight blurring powder, like Vital Pressed Skincare Powder. “Keep it light,” she advises.  Or, take her own favorite approach to tired eyes—applying bronzer or blush a bit higher on the apples of the cheeks to shift focus away from darkness with a diffused healthy glow. The trompe l’oeil effect is subtle yet transformative—softening shadows and creating a rested, bright-eyed look.

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Scroll our full Q&A archive for more of Gucci’s problem-solving tips. Then, want to find the best Vital Skincare Concealer shade for your skin tone? Select 'Find Your Shade' here or let our Westman Atelier makeup artists be your matchmaker.