Whether it's a windy day or a post-workout rush, there's a particular kind of juicy, oxygenated flush that's striking on lips and cheeks. That's Bichette—our brand new Baby Cheeks blush shade—in a nutshell. "I wanted to create a gorgeous red berry tone with a velvety finish that would bring out this pop of brightness," says Gucci of the bold-in-the-stick shade, which can be layered on for date night heat or blended down to an authentic just-ran-a-mile glow.

"Even on eyes, it's super beautiful," Gucci says of sheering out 'the faintest wash' of color onto lids for a slightly romantic, all-over rosiness. (Just be sure to neutralize any natural pinkish tones in the area with a bit of Vital Skin first.) The clean makeup formula is infused with plant-based ayurvedic oils and detoxifying grape extracts that sink into skin and make even vibrant tones appear to radiate from within. After all, says Gucci, Baby Cheeks was named for the soft, velvety, rosy apples of her own mini-mes.

Here, watch the full video to see how she applies Bichette, which was created to work on the fairest and deepest skin tones alike. 

Bichette is available now exclusively on Westman-Atelier.comWant to explore more Baby Cheeks shades? Click here to see Bichette's Baby Cheeks sister shades and learn more about how to choose your perfect color.